New Zealand has long been known for its beautiful coastline, which is dotted with world-class waves, and this event will display this perfection to surf fans around the world. It will also be a huge opportunity for the deep talent pool of local surfers to showcase their skills against the world's best with avenues to the main event through a[JT2] local trials event being available for New Zealand competitors.
"The New Zealand Government is investing in the WSL Challenger Series and it's a great fit for New Zealand," said Economic Development Minister, Phil Twyford. "The WSL Challenger Series has a focus on gender equity, which aligns incredibly well with the work we're already doing in Aotearoa New Zealand to inspire and encourage more women and girls to participate and lead in sport and active recreation. Also, having the world's best surfers here, and sharing our country with them, can really build pride and connections both at home and with visiting athletes and supporters."
The 2020 event will be the first in a three-year agreement between the WSL, New Zealand Major Events and Auckland Tourism, Events and Economic Development (ATEED), which invested in the event on behalf of Auckland Council.
ATEED General Manager Destination, Steve Armitage, says the Piha Pro is set to become one of the featured events on the international calendar.
"We know the significance of this week-long event and with the prospect of a global audience watching, we will remind the rest of the world what Auckland is all about," Armitage said. "At the same time, it supports our commitment to make Tamaki Makaurau a pre-eminent destination for local and international visitors while providing New Zealanders the chance to cheer on our local talent on home soil."
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